Introduction

Bonjour Summer. Head to the Beach with a Marketing Book.

While summer doesn’t officially begin for another month, Memorial Day traditionally marks the first weekend of summer for many. If you’re one of those fortunate to have today free from work and you’re heading out to soak up some summer sun, don’t forget to throw a book in your bag. Here are a few books from our summer reading list to get you started.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs – Brian Halligan and Dharmesh Shah – Stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

Linchpin – Seth Godin – Become indispensible in your organization by making yourself unique and valuable. Then do your work passionately because it’s not what you do, but the way you do it.

Shift Age – David Houle – As the Information Age gives way to the Shift Age, this book identifies what will reshape our world for the next 20 years.

Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Serrnovitz – Straightforward advice about how to garner enthusiasm for your brand. Get people talking through honest marketing techniques that cost nothing more than time.