Direct Mailing for Non-Profits
We have two questions that are typically asked about Non-Profit Direct Mail:
1. “Does Direct Mail still work?”
2.“Can I afford it?”
The answer to both questions is of course “Yes.” Whether you’re a Private School, 501(C), University, Arts Organization, Museum, Foundation, Charity etc., Non-Profit Direct Mail has an average response rate of up to 6%, versus 0.1% for social media marketing to a 0.5% to 3% for Email.* Clearly, Direct Mail is still an effective marketing tool.
When you combine Direct Mail with digital and social Media platforms, you create a real-life, physical connection with your donors and audience. And unlike some social media ads which can be easily scrolled-over or emails that are overlooked and delivered to a Junk folder, Direct Mail has a 100% open rate…because it’s literally delivered into the hands of your audience.
*Some Quick Facts about Non-Profit and Direct Mail:
78% of donations for Non-Profits come from Direct Mail
56% find print marketing to be the most trustworthy type of marketing
48% of people retain Direct Mail for future reference
44% of customers visit a website after receiving Direct Mail marketing
*The Data &Marketing Assoc.
Increase exposure with these Print and Direct Mail ideas